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["2025年亚马逊PD大促 SOP（MoonSees版权所有）\n（2025年3-7月）",{"$nulls":6},"3月份",{"$nulls":22},"6月份",{"$nulls":28},"7月份"]
["序号","阶段","事项","拆分事项","负责人","Dead line","完成度","9日","10日","11日","12日","13日","14日","15日","16日","17日","18日","19日","20日","21日","22日","23日","24日","25日","26日","27日","28日","29日","30日","31日","1日","2日","3日","4日","5日","7日","8日","9日","10日","11日","12日","13日","14日","15日","16日","17日","18日","19日","20日","21日","22日","23日","24日","25日","26日","27日","28日","29日","30日","1日","2日","3日"]
[1,"旺季准备期\n（旺季前60天）","旺季筹备会","确定大促时间段","部门负责人","TBD"]
[2,null,null,"确定备战旺季时间节点\n（入仓、秒杀提报、优惠券等）","部门负责人","2025.3.18"]
[3,null,null,"确定产品方案\n（主推款、新品、库存款、营销款等）","部门负责人","2025.5.15"]
[4,null,null,"确定营销和推广方案\n（流量定位、流量通道、促销方案、引流方案）","部门负责人","2025.6.12"]
[5,null,null,"Team work\n（团队分工、跨部门协调）","部门负责人","TBD",{"$nulls":9},"w"]
[6,null,"发货与入仓","备货预估与物流节奏\n（根据需求以及目标增长做备货预估）","部门负责人","2025.5.15"]
[7,null,null,"2025年PD美国站入仓截止时间\n（及时关注大促资讯和邮件）","物流负责人","2025.6.18"]
[8,null,null,"关注预热期上升款的补货计划\n（根据动销，判断补货节奏）","运营+负责人","TBD"]
[9,null,"详情页优化","产品定价策略","产品负责人","TBD"]
[10,null,null,"SKU优化（SKU策略）","运营","TBD"]
[11,null,null,"listing文案优化\n（标题/文案/埋词）","运营","TBD"]
[12,null,null,"listing视觉优化\n（图片/A+/视频）","运营","TBD"]
[13,null,null,"listing敏感词排查/账户安全排查","运营","TBD"]
[14,null,null,"listing review","运营","TBD"]
[15,null,null,"品牌旗舰店规划和优化\n（根据产品数据和产品推广策略优化）","运营","TBD"]
[16,null,"推广预热期\n","帖子post种草","运营","TBD"]
[18,null,null,"设置prime 专享折扣","运营","TBD"]
[19,null,null,"开启预售活动（提升加购比例）\t运营","运营","TBD"]
[20,null,null,"测试广告数据\n（根据流量定位，测试流量优劣）","运营","TBD"]
[21,null,null,"主力型广告活动培育\n（重要流量入口关键词和ASIN）","运营","TBD"]
[22,null,null,"开启品牌型防御广告活动\n（SBC和SBV广告、SD内容相关性广告、SP商品定投）","运营","TBD"]
[23,null,null,"开启品牌攻击型广告（需打的过的品牌）\n（品牌词+关键词、以及ASIN触达型）","运营","TBD"]
[24,null,null,"海王型广告活动开启\n（低价自动、低价类目、低价大词的海王广告）","运营","TBD"]
[25,null,null,"养词和养广告活动\n（重点广告SKU、投放词以及广告活动）","运营","TBD"]
[26,null,null,"开启SD广告或者DSP广告触达受众，增加加购\n（根据产品特征与预算）","运营","TBD"]
[27,null,null,"站外资源投入，种草与拉加购，拉私域\n（根据产品特征与预算）","运营","TBD"]
[28,"大促期\n（大促期间）","促销","设置促销活动\n（买赠/满减/社交媒体折扣，避免折扣叠加）","运营","TBD"]
[29,null,null,"设置虚拟产品捆绑","运营","TBD"]
[30,null,null,"盯秒杀（盯进度条）","运营","TBD"]
[31,null,null,"优惠券设置\n（避免与其他折扣促销叠加）","运营","TBD"]
[32,null,"唤醒潜客","使用SD再营销或者DSP再营销\n唤醒种草期加购的潜客","运营","TBD"]
[33,null,null,"使用品牌中的买家互动功能发促销邮件唤醒粉丝","运营","TBD"]
[{"$nulls":3},"使用品牌定制促销唤醒潜客","运营","TBD"]
[34,null,null,"使用亚马逊直播（如果有的话）","运营","TBD"]
[35,null,"广告","卡位：盯主力产品主力关键词位置","运营","TBD"]
[{"$nulls":3},"调价：根据广告位置调价和调竞价策略","运营","TBD"]
[36,null,null,"调预算：给表现好的广告活动充足的预算","运营","TBD"]
[37,null,null,"否定无效流量","运营","TBD"]
[41,null,"竞品追踪","监控竞争对手流量与营销动作\n（使用竞品分析表 进行记录）","运营","TBD"]
[42,null,null,"竞品广告品牌攻击和流量掠夺","运营","TBD"]
[43,null,null,"竞品广告位卡位","运营","TBD"]
[44,"旺季后\n（旺季结束后2-3天）","优惠延长与返场","延长优惠促销时间","运营","TBD"]
[45,null,"广告优化与调整","广告预算和竞价调整","运营","TBD"]
[46,null,null,"剔除无效流量，关注转化率指标","运营","TBD"]
[47,null,"旺季复盘","产品数据复盘（新品、主推款产品数据复盘）","Team","TBD"]
[48,null,null,"促销、秒杀数据复盘","Team","TBD"]
[49,null,null,"品牌旗舰店数据复盘","Team","TBD"]
[50,null,null,"竞品推广节奏复盘","Team","TBD"]
[51,null,null,"备货和运营节奏复盘","Team","TBD"]
[52,null,null,"团队配合和分工复盘","Team","TBD"]
[53,null,null,"旺季运营每日记录","运营","TBD"]